Innovation in Action
Case Study: Auto Reload
Summary
- An employer with a large sales force was looking for an incentive product which would reward employees for meeting monthly quotas.
Business Challenge
- Sales team consists of Associates from varying demographics (gender, age, lifestyle).
- Required an incentive which would be relevant and useful to each recipient
- Employer desired a solution which would provide instant gratification for bonus spiffs and on the spot recognition.
How Hbc Gift Card helped
- Employer purchased co-branded gift cards featuring their logo and the Associate’s name.
- Each time desired behavior is achieved, value is added to individual cards – recipient does not have to wait for a new card to be shipped.
- Breadth of product available:
- Over 1M products and services at any of the 400 locations of the Hbc family of stores (the Bay, Zellers and Home Outfitters).
- Resonates with all demographics.
Results
- Currently in the 3rd year of the program – have ordered only a few additional cards for new staff.
- Clients running comparable programs shipped new cards 10-20 times more frequently and ordered about 400 card units during one year.
- Costs of co-branded cards and shipping charges significantly reduced with this program.
- Desired sales results achieved.
Case Study: One to One Fulfillment
Summary
- Our client manages incentive and recognition programs that help their clients get more from their sales productivity, employee engagement and customer retention investments.
- Hbc gift card is featured as a redemption item for Canadian members of these programs
- Gift cards were being shipped to each individual recipient via courier
Business Challenge
- Our client was looking to drive down high shipping costs without impacting the smooth fulfillment process
How Hbc Gift Card helped
- Gift Card orders are now submitted online by our client using a spreadsheet provided by Hbc
- Card carriers are printed with each recipient’s name and address on the back; inserted into an envelope and mailed via Canada Post within 5 days upon receipt of payment.
Results
- In the first quarter since the process change this client has enjoyed an approximate 86% reduction in shipping costs.
- Only 0.01% of cards shipped via Canada Post have been reported ‘lost or stolen’ – Hbc was able to transfer the balance from these cards onto new ones at no expense to our client.