Archive for the ‘Uncategorized’ Category

Warm Up To Rewards

Thursday, February 4th, 2010

When it comes to winter Canadiana, a few things come to mind. Toques. Hockey. All season tires. And yes, our favourite Canadian retailer, the Hudson’s Bay Company. While this shopping icon has long offered incredible year-round merchandise for everyone from Bonavista to Vancouver Island, it also offers something that will warm any cool Canadian heart – it offers history.

The Hudson’s Bay Company’s story is a rich tapestry spanning 339 years.  What started as a trading post has evolved into a 21st century retailer with a loyal following from coast-to-coast. Its major retail channels – the Bay, Zellers and Home Outfitters – together provide more than two-thirds of the retail needs of Canadians. With 1,000,000 products and over 400 stores across Canada, the Hudson’s Bay Company continues to dress, decorate, reward and incent Canadians during the spring, summer, fall, and yes Winter too.

When it comes to buying something for the home, most Canadians head to an Hbc family store location. But Hbc has a lot to offer Canadian businesses too: Same convenience, great service, and same great feeling of satisfaction knowing you’re promoting a true Canadian experience.  Hbc Gift Cards are really one of the simplest, most effective tools when it comes to building an effective rewards and incentives program, regardless of the size of your business.

So why not just reward recipients with a wad of cash this winter, you ask? Well you can, but there’s a certain emotional experience that recipients just can’t get from cash. It’s important to offer people tangible rewards that they can imagine themselves enjoying. With Hbc Gift Cards, they actually have an experience they then connect to. An emotional toast during the holidays is now associated with your company simply because the wine glasses were a redemption item. Or a child’s first bike ride without training wheels was a byproduct of an Hbc Gift Card. This psychological aspect of rewards and incentives programs can be just as important as the actual rewards themselves. And with its history and popularity among Canadians, Hbc has the potential to create more meaningful stories for hundreds of thousands of Canadians.

So this winter, lace up the skates, watch a little CBC, and don’t forget to warm up the office with Hbc gift cards. It’s really “aboot” being a good Canadian.

Green From 9 to 5

Friday, August 28th, 2009

When it comes to making eco friendly decisions at home, we all know exactly what to do. But are we doing everything we can for the planet from 9 to 5?

Here are some tips on how to make the office a little greener.  Incorporate a few of them and you just might see an increase in productivity too – and that’s always a good thing.

There are many ways to reduce your corporate footprint. And while you don’t have to be an eco super hero, changing a few things can really make a difference. One way to save energy is to simply make sure all computers and lights are shut off at the end of the day. It’s an easy way to save energy and yes, money too.

Another way to do your part is to encourage people to drive less. With instant messaging, video conferencing and email, a lot of work can be done from home. And fewer people in the office will mean fewer cars on the road. Try offering perks or incentives to staff who use city transit, carpool or drive hybrids to work every day. Free lunches or a bonus at the end of the year just might do the trick.

If you’re serious about going green, then it’s time to go digital. Get used to reviewing documents online more often and archive files electronically instead of in filing cabinets. And when you do need to print something, print double sided and look for paper that is recycled with a high percentage of post-consumer content and the minimum of chlorine bleaching. Consumers, clients and suppliers like to work with people who are making sustainability a priority so you can feel good about going green without compromising relationships.

Try giving the office a bit of a green makeover too. Buy pencils made from recycled material and refillable pens. There are great biodegradable soaps and recycled paper towels for the bathroom and kitchen too. And when it comes to office furniture, companies like Herman-Miller and Steelcase design incredible chairs from recycled materials. And why not leave the lights off and let the natural daylight light the office. It’s free and all the Vitamin D will keep people smiling. If you do require artificial light, buy LED bulbs that use very little energy.

And while there’s a lot that can be done during office hours, lunchtime is a great opportunity to reduce our footprint. The most eco-friendly lunch option is to bring lunch in a reusable container. If you are ordering in, place a group order and use your own reusable utensils and plates to cut down on packaging.

As a company committed to sustainability, Hbc continues to do its part for the planet. Each year we review our environmental programs to see where we can make changes. We’ve accomplished some impressive tasks like increasing recycling to 90%, reducing water consumption, introducing one of the most ecologically friendly retail stores in Canada, putting more biodiesel fuel trucks on the road and being the first office tower in Canada to be certified by Zero Waste. Our Eco Gift Cards are another great example of changes we’re making that will help protect the planet.

Whether you’re starting a green business, reducing your paper trail or walking to work every day, we can all work towards a greener office. And if you’re working somewhere that could use an eco overhaul, you can always start by forwarding everyone this newsletter.